Putting your habits in order is tiresome. We do the tiresome part for you.
Putting your habits in order is tiresome.We do the tiresome part for you.
A physician tells you to exercise, to watch what you eat, to sleep well.
What exactly, how much, and for how long — that you are left to work out yourself.
Research it, try it, and when it does not work, try the next thing. That work is done in your place, by your director.
You know what to do. It is simply tiresome
The screening results arrive every year. The physician says to exercise, to cut back on fats. Which exercise, how many times a week, what to cut and what to eat instead — none of that is said. And even if it were, finding the trainer, planning the meals and changing the shopping is still yours to do.
Your sleep is shallow. You wake once in the night. Looking into why is tiresome. Making time to consult someone is tiresome. And the first piece of advice is not always the right one. When it does not work, you book again and go again. That is the most tiresome part of all.
The supplements and the exercise carry on because they seem to be doing something. Whether they actually are has never been checked. Nor is it obvious how one would check.
You explain your exercise to the trainer and your diet to the dietitian, each from the beginning. Three people hear the same account and give three different answers. Reconciling them falls to you.
So a year passes and nothing changes. Next year the same results arrive.
What is short is not knowledge, or will, or money. Research. Decide. Arrange. Try. Check whether it worked. When it did not, try the next thing. What is missing is someone to do that work in your place.
Someone in charge outside the consulting room
A physician sees you inside the consulting room and nowhere else. The days that follow — what you eat, when you sleep, how much you move, the room you rest in — belong to no one.
The trainer looks at training, the dietitian at food, the hospital at the hospital. Until now there has been no one who sees the whole and moves it together.
That is the person we become. We keep your records to hand, decide what to do, arrange the specialists, try it, check the result, and when it does not work, try the next thing.
Continuing that until something works is our job. You need only do what you are asked to do.
Diagnosis and treatment belong to physicians. What we do is put the life outside the consulting room in order.
Measure, read, try, measure again
Beginning the research once a request arrives takes time. Because the daily record is already with us, we can move the moment you ask.
Measure
Sleep and activity are recorded nightly by a wearable device such as an Oura ring. Blood values are taken with an at-home kit we send you, at whatever interval is needed. Screening and test results are filed year by year. Meals are recorded by the chef and the dietitian.
Read
Your director reads all of it together. The point is not to explain the numbers to you, but to decide what happens next.
Try
What is decided is arranged directly. Change the bedroom temperature. Change the day the trainer comes. Change this week’s menu. Add exactly one supplement. Rather than asking you to take up a new habit, we change what is around you.
Measure again
Two to four weeks later, the same measure is taken again. If it has improved, it continues. If it has not, it stops and something else is tried.
We do not let that cycle stop.
The device and the blood kit are optional. Without them we work from your test results, your meal record and what you tell us. It is less precise, but the service continues.
For example, sleep
“My sleep feels shallow.”
First, two weeks of recording with a sleep device.
Then we separate out what shallow means. Is it long to fall asleep? Waking in the night? Waking too early? Each calls for a different move.
Try one thing, measure for two weeks, and if it has not improved, move on.
Where a medical consultation is called for, we research three sleep clinics and list them by how soon you could be seen.
Slow to fall asleep — we change how the evening runs.
Move the bath to ninety minutes before bed. Lower the bedroom lighting. Fix the last hour for screens. If dinner has been running late, the chef comes earlier.
Waking in the night — we change the bed and the room.
Mattress firmness, pillow height, temperature, humidity, blackout. One at a time, so we know which one worked. If there is a nightcap habit, the dietitian replaces the evening drink.
Still no change — you may be thinking right up to the moment you sleep.
We arrange a meditation teacher online in the evening and make fifteen minutes before bed a habit. If it does not stick, we change the hour and the teacher.
What you do is wear the device and sleep as you always have.
We do not diagnose from these figures. Diagnosis and treatment belong to physicians.
For example, supplements
“I take supplements, but I have no idea whether they work.”
Carrying on because it seems to be doing something only spends money and time. Whether it works is checked against your blood values.
First, a blood kit is sent to your home.
A small sample from a fingertip, posted back. No hospital visit. You tell us everything you are currently taking, and we establish a baseline.
Then we verify one at a time.
One supplement for eight to twelve weeks, then another sample. If the relevant value has moved, it continues. If not, it stops. Changing several at once makes it impossible to know which worked, so we go one at a time.
What is not working, you stop taking.
Only what works remains, and those values are re-checked several times a year. The same applies to exercise: anything carried on out of habit is measured against the figures at six months, and changed if they have not moved.
What you do is take the sample when the kit arrives, post it back, and take only the one supplement you are asked to take.
Results from the kit are test data, not a diagnosis. Where a value is abnormal, we bring you somewhere to be seen.
For example, exercise
“My doctor told me to exercise.”
Exercise, on its own, tells you nothing. We convert it into something specific.
The type and the intensity are set from your test figures and that week’s sleep and fatigue record.
The trainer comes to your home.
No time spent getting to a gym. Evenings if mornings are hard. Something light the day after a dinner. The schedule is built around your week, by us.
If it has not lasted three weeks, we look into why.
Wrong hour? Dull discipline? The wrong trainer? We change the hour, change the discipline, change the trainer. We keep changing until it lasts.
At six months we check what the figures did.
If they have not moved, the programme is rebuilt.
What you do is exercise with the trainer who arrives, at the agreed hour.
For example, meals
“I was told to cut back on fats.”
Cut back is converted into actual menus.
The dietitian sets the month’s direction from your test figures. A visiting chef cooks to that direction at your home, and stocks the refrigerator to match.
On days you want something light, tell us.
A driver brings it. On days you want to eat out, three restaurants that fit the month’s direction are brought to you.
In months heavy with dinners, the dietitian adjusts the meals on either side.
The dinners themselves are not moved, and what you eat at the table is not our business.
What you do is eat what has been prepared.
You need not raise it with us at all
Everything so far began with you saying that your sleep felt shallow. There is a way to begin without your saying anything.
For those who want it, we provide a small recording device (PLAUD or similar). Worn at the chest, it turns the day’s conversation into text automatically. Confidential and private material is stripped out before any of it reaches us.
What gets stripped is agreed at the first interview. Work matters, family matters, conversations with particular people. Anything you specify is deleted before it reaches us.
Your director reads what arrives, the following day. The same booking rescheduled three times. An arrangement we could take on. Food coming up less often than it used to. What we notice, we propose. The effort of raising it disappears.
If you would rather we proceed without proposing, we do. A new humidifier in the bedroom. Next week’s dinner already booked. By the time you notice, it is done.
No one is sitting beside you. What your director reads is the previous day’s text.
How much to hand over is yours to decide.
| Mode | What happens |
|---|---|
| You ask | We act on what you tell us |
| We propose | We read the text and propose what we notice. Whether to act is yours |
| We proceed | We put things in order without proposing, and report once a month on what was done |
The three modes can be changed at any time, and set differently by area — meals handed over, travel by proposal. The device is optional; the service continues on the days you do not wear it.
One desk. Specialists behind it
You never have to work out whom to ask. Tell your director in one line; we assign the specialists and follow it to the end. You never explain your circumstances to the trainer, the dietitian or the chef. Your director does.
You
“Mornings have been hard.” “The screening results came.” “I did not manage to train this week.”
Your director
Reads the record. Decides what to do. Calls the specialists. Follows the progress. Decides the next thing when it does not work.
- Read
- Decide
- Call
- Verify
- Decide again
Medicine
- Specialists
- Clinics
- Dental & ophthalmic
- Screening centres
Body
- Dietitians
- Trainers
- Physiotherapists
- Chefs
Recovery
- Meditation teachers
- Sleep technicians
- Therapists
- Stylists
Life
- Travel
- House & villa
- Education
- Pets
There is one number for you to remember.
Specialists may change. Your director does not.
Your director, ◯◯ — (one line of background, to be completed.)
We do not begin with “we can’t”
There are three grounds on which we decline: where the law forbids it; where it requires a licence we do not hold, such as a physician’s; and where it would come at someone else’s expense.
Everything else, we take in. Unprecedented makes no difference — we accept it first, then work out how it might be done. Research, approach, be turned down, approach elsewhere. That labour is ours.
Where it truly cannot be done, it comes back with why, and with what we can offer instead. Nothing is left to go quiet.
A member’s year
This is work that runs across a year. A few moments from one.
- 01
January
A year of appointments booked at once. When the findings arrive, only what has changed since last year is set out on a sheet, and training and meals are rebuilt around it.
- 02
February
A baseline is taken for the five supplements in use, and verification begins, one at a time.
- 03
March
Sleep figures fell. Bedroom humidity was changed; two weeks brought no improvement. The pillow was changed, and it did.
- 05
May
The trainer was not the right fit and was replaced. The discipline changed too, and from the fourth week it has held.
- 07
July
Five days in Hawaii with the family. Flights, transfers, restaurants that suit children, and clinics where Japanese is spoken — handed over with the itinerary. The usual pillow is sent ahead.
- 08
August
The supplement verification finished. Of five, two moved the figures. The other three were stopped.
- 09
September
The six-month check. What gave pause in January is back within range. The next thing to watch is chosen and put in the diary.
- 11
November
A month of dinners. The dietitian adjusts the meals on either side and the restaurants follow. The dinners themselves are not moved.
- 12
December
The year is bound into a single record. What was tried, what worked, what was stopped. What changes next year, and what continues.
And beyond that, your daily life
Because the record of your body is with us, the arrangements of daily life can be made to match it.
Ask for a hotel in Kyoto and we look at how you have been sleeping, then book the room specifying pillow and mattress firmness. Without the record of your body, that is not possible.
Travel, the house, the second home, dining, gifts, anniversaries, clothing, your children’s education, the dog.
For parents living far away, we take on the appointments, the household help and the daily meals, and report once a month on how they are.
The moment something feels tiresome, tell us. It is the same desk.
How membership begins
-
Interview
At the Azabu office or wherever you prefer, about ninety minutes. We start from whatever you find most tiresome right now.
-
Design
About two weeks later, the direction for the first six months: what will be measured, what is addressed first, and how much you wish to hand over.
-
Commencement
The device and the blood kit are handed over. The first two weeks are measurement only. From the third week, things move.
Membership is decided after the interview. If we judge that we cannot take it on, we say so at the meeting.
Memberships
Wellness Membership
From ¥5,000,000 per year(excl. tax)
Your habits, carried out for you. Sleep, exercise, meals and supplements, verified until the effect is confirmed. Selecting and booking medical care is included. Arranging trainers, chefs, dietitians and blood kits is ours; the specialists’ and the kits’ own costs are separate. Your desk is available during weekday hours.
Signature Membership
From ¥12,000,000 per year(excl. tax)
All of the above, plus proposals drawn from the recording device, the arrangements of daily life, and the orchestration of your family and parents. Your director is reachable directly, at any hour.
The difference is whether you hand over your body alone, or your daily life with it.
Questions we are asked
01 I am uneasy about wearing a device.
It is optional. Without it we work from your test results, your meal record and what you tell us. It is less precise, but the service continues.
02 Where does the recorded data go?
What is stripped out is agreed at the outset, and that processing happens before anything reaches us. Retention and deletion of what does arrive is set out in writing when you join.
03 Is taking blood at home safe?
It is the same fingertip method as a commercially available kit. We explain it at the first use and, if you prefer, someone attends. The result is test data, not a diagnosis.
04 I already have a doctor. What changes?
Nothing. We neither diagnose nor treat. We are the side that turns your doctor’s instructions into daily life. Where useful, we correspond with them on your behalf.
05 Can I stop partway through?
The agreement runs annually, but we will discuss it with you. Every record we hold is yours to take with you.
06 Why only ten members?
Because ten is the number of daily records one director can read.
Enquire about membership
We are currently welcoming ten founding members.
Membership is decided after an interview. Begin by telling us what you find most tiresome.
Enquire about membership